Gordon Conway, chief of the Rockefeller Foundation and considered to be the man who spearheaded the choice-limiting sustainability movement 30 years ago, enjoys the kid-glove treatment from Fortune magazine in a major interview. Conway’s a leading advocate of labeling GE foods despite industry concerns it will only instill unfounded public fear. “Industry will get dragged, kicking and screaming into labeling,” he predicts as his foundation spends $3 million to make sure it happens.