United Press International is reporting that People for the Ethical Treatment of Animals (PETA) is threatening Wendy’s with a consumer fraud lawsuit, in addition to its planned program of loud but comical protests against the popular quick-service restaurant chain. Wendy’s has said that its animal-welfare standards are equal to those of Burger King and McDonalds, both of which were recent PETA targets. PETA, of course, publicly disagrees. The activist group cites no evidence to the contrary, but demands “proof” that its demands have been satisfied. A recent Wendy’s press release included the following, which apparently didn’t persuade PETA to call off the dogs:
“In 1998, the company significantly strengthened its existing program by adopting American Meat Institute animal welfare guidelines. These guidelines were developed by Dr. Temple Grandin of Colorado State University, one of the foremost authorities in the field of animal welfare. Wendy’s works with several outside experts, including Dr. Grandin, to continually monitor, verify and evaluate proper animal handling among its suppliers… According to Dr. Grandin, ‘Wendy’s has one of the most comprehensive animal welfare auditing programs in the industry. The company’s commitment to the humane treatment of animals is evidenced by semi-annual audits of each meat packing facility they utilize.'”
