As People for the Ethical Treatment of Animals (PETA) claims victory in its latest tussle with the quick service restaurant industry, it would be easy to think that the organization is only interested in changing the way food animals are treated. But don’t be fooled. A letter from PETA employee Heather Moore in the September 3 issue of Nation’s Restaurant News spells out the group’s real goal: taking meat off of your plate for good. “The only true way to stop cruelty to animals used for food,” writes Moore, “is to go vegetarian.” (NRN is a subscription service)