Filed Under: Uncategorized

PCRM: PETA Comrades’ Ridiculous Marketing

The Physicians Committee for Responsible Medicine has launched an anti-milk campaign that’s getting undue media attention. It’s time for PCRM to stop portraying itself as a medical organization and come clean about its connections to extremist animal rights organizations responsible for acts of violence and millions of dollars in destruction of property.

PCRM’s Neal Barnard recently engineered a letter-writing campaign with Kevin Jonas of the violent animal rights group known as SHAC. Jonas used to be known as Kevin Kjonaas, back when he was a spokesperson for the Animal Liberation Front (ALF), a militant group labeled terrorists by the FBI. SHAC is singularly dedicated to dismantling the Huntingdon Life Sciences company, a UK firm which (like most respectable biologists) recognizes that most breakthroughs in the study of human diseases come from research using animals as test subjects.

Huntington Life Sciences’ work includes animal research to find new treatments and cures for Parkinson’s, Alzheimer’s, cancer and epilepsy. SHAC activists have chosen to make their feelings known by firebombing automobiles, smashing windows, assaulting research employees, and targeting individual investors for round-the-clock harassment and intimidation. Barnard’s alliance with Jonas and SHAC produced a series of co-signed letters to business leaders in 32 states and eight foreign countries, urging them not to do business with Huntingdon.

But that’s not all you need to know about the “doctors” at PCRM:

People for the Ethical Treatment of Animals (PETA) is using a private foundation called Foundation to Support Animal Protection to funnel as much as $432,000 to PCRM, which promotes itself as an independent medical organization.

The American Medical Association’s opinion about PCRM is unequivocal, saying that it “finds the recommendations of PCRM irresponsible and potentially dangerous to the health and welfare of Americans.” In a separate public censure, the AMA “continues to marvel at how effectively a fringe organization of questionable repute continues to hoodwink the media with a series of questionable research that fails to enhance public health.”

While PCRM claims to be primarily a network of doctors, the group’s own literature shows that physicians make up less than 5% of its membership. Furthermore, the group’s member physicians represent less than 0.5% of America’s doctors. Far from being an unbiased source of health guidance, PCRM has asserted itself as a home for anti-meat, pro-vegan zealots who are committed to removing beef, dairy, poultry, and other animal products from our diets.

At, we root out the funding sources of the most notorious anti-consumer groups. By the end of 2002, we will have the facts on more than 50 activist groups that are responsible for the vast majority of anti-consumer activism in North America. We’ll also be tracking over 750 foundations and hundreds of key players and celebrities. And over the next several weeks, our parent organization, the Center for Consumer Freedom, will be running full-page ads in many of the nation’s weekly news magazines in what will be an extended campaign to protect consumer choice and expose the hypocrisy of activist groups such as PCRM, PETA, Greenpeace and more.

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