Press Release

Advertising Wars in the Washington Post: Anti-Fish Ad Blasted

Washington, DC – Last week, Washington Post readers were exposed to old line bait and switch. The misnamed Physicians Committee for Responsible Medicine (PCRM) ran an ad designed to scare consumers—hook, line and sinker—away from eating fish. Today the Center for Consumer Freedom exposes PCRM’s fishy claims with its own Post ad, exposing the self-described medical charity as a front group for the animal rights movement. PCRM has undeniable ties to People for the Ethical Treatment of Animals (PETA), the radical group that wants to end all consumption of beef, chicken, pork, eggs, dairy food — and even fish, one of the healthiest foods on Americans’ plates.

“Legitimate medical authorities like the American Heart Association and the American Dietetic Association recommend eating fish for better health,” said Center for Consumer Freedom Executive Director Richard Berman. “But PETA’s extremists care more about fish than people, so their pseudo-medical front group is muddying the waters with animal-rights arguments masquerading as medical science.”

To date, PETA has steered over $1.3 million to the misnamed “Physicians Committee for Responsible Medicine,” whose president, Neal Barnard, also doubles as president of the PETA Foundation. The American Medical Association has publicly censured PCRM in the past for misrepresenting medical science.

“Animal rights nuts are not credible medical authorities,” Berman added. “Americans who catch PCRM’s anti-fish propaganda should toss it back. It’s not worth swallowing.”

Click here to see the attached Center for Consumer Freedom anti-PCRM ad as it appears in today’s Washington Post. For more information about PCRM visit

Founded in 1996, the Center for Consumer Freedom is a nonprofit 501(c)(3) organization devoted to promoting personal responsibility and protecting consumer choices. For more information, visit


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