Chefs Collaborative members Rick Moonen and Eric Ripert are featured in today’s New York Time’s story supporting Fenton Communications’ (the firm behind the unnecessary Give Swordfish a Break! campaign) anti-caviar choice effort. The two chefs show their support for farm raised domestic caviar, which is no surprise considering Fenton Communications’ client Whole Foods Market has just began to market farm-raised domestic caviar. It appears that the Chefs are not afraid to marginalize themselves by associating with such a thinly disguised, misrepresentative marketing scheme.
