On Christmas Eve, the president of Tyson Foods received a friendly letter from People for the Ethical Treatment of Animals (PETA), urging the poultry producer to — surprise! — start a line of soy products.
At the same time, Tyson will have to defend itself against a frivolous lawsuit germinating from a PETA front-group, the litigation-happy Physicians Committee for Responsible Medicine (PCRM). It seems that an ad campaign describing chicken as “heart healthy” ruffled PCRM’s feathers, even though the American Heart Association thinks that Tyson’s products are exactly that. The bogus lawsuit also complains about the company describing their products as “all natural,” even though the USDA approves Tyson’s use of the term.
