CCF Special: Ad Launch Tackles Not-So-Sweet Myths

While you were enjoying your morning latte today, we launched a new million-dollar ad campaign designed to put an end to the ridiculous fear mongering surrounding high fructose corn syrup. We’ll be communicating to the public what most experts already know: High fructose corn syrup is nutritionally the same as other sweeteners like table sugar and honey.
Our new television commercial features actors dressed as an ear of corn, a sugar cube, and a honey bear—standing in a police line-up. The "victim" in the commercial is unable to identify the sweetener responsible for making him gain weight, because all three sugars are nutritionally the same.
The TV ad will air on MSNBC, Fox News, CNN and CNBC for three weeks. We’re also running full-page ads in USA TODAY, The New York Times, the Los Angeles Times, and Crain’s Chicago Business.
Watch our new television ad. Check out our full-page newspaper ad. Learn more about high fructose corn syrup. And tell a friend!

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