Press Release

National Consumer Alert Ad Exposes HSUS’s Misleading Fundraising Ad Campaigns

Just in time for the holiday giving season,, a project of the Center for Consumer Freedom (CCF), is issuing a consumer alert reminding Americans to be wary of the deceptive fundraising practices of the Humane Society of the United States (HSUS). The ad, airing nationally on Fox News beginning today, highlights HSUS’s duplicitous fundraising practices—85 percent of the animals in its fundraising commercials are dogs and cats, yet less than one percent of the money HSUS raises from the public goes to local, hands-on pet shelters. The ad also encourages Americans to give directly to their local pet shelters to make the greatest impact in their community.

HSUS’s 2011 tax return indicates that many Americans are already wising up to the animal rights group’s deceptive practices. Contributions and grants to HSUS went down by about $8.5 million in 2011 compared to 2010, for an overall decrease of 6.5 percent. Within the same year, local pet shelters experienced a six percent increase in public contributions, according to IRS data.

“HSUS uses emotionally manipulative ads to raise money on the backs of abandoned and abused dogs and cats, yet it gives just one penny of each dollar it raises to local pet shelters,” said CCF Senior Research Analyst J. Justin Wilson. “ wants to ensure that donations go to support the cause donors intend. If they want their dollars to aid cats and dogs in their community they should give directly to local pet shelters instead of inadvertently bankrolling HSUS’s aggressive PETA-like agenda.”

Nationally, HSUS shared less than one percent of its $127 million budget with pet sheltering organizations in 2011. In the same year, HSUS spent nearly $50 million on fundraising-related expenses, which is 100 times more than it did on grants to support shelter aid. HSUS also socked $2.4 million away into its pension plan.

“HSUS knows full well that the American public experiences ‘humane society’ brand confusion, yet they continue to mislead the public with multi-million dollar ad campaigns,” remarked Wilson. “This holiday season don’t be fooled by HSUS’s misleading fundraising ads; giving directly to your local shelter will do the most to benefit the neediest animals in your community.”

View the ad here:

Founded in 1996, the Center for Consumer Freedom is a nonprofit 501(c)(3) organization devoted to promoting personal responsibility and protecting consumer choices. For more information, visit


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